Small Business Websites That Work
This book teaches small business owners and marketing managers all they need to know to set a profitable strategy for the company's website and manage the technical team responsible. Here's what one review said:
"If you are a business looking to expand by using the Internet but are unsure how to make your website a success, Small Business Websites that Work is certainly the book for you... Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years... This is, in fact, far more than a book about simply getting online. It is also about the ongoing process of developing and marketing your website to drive visitors to it and tackles everything from how to sell products or offer great customer service online, to less obvious issues, such as how to keep your website ethical and legal."
- Startups.co.uk
- Visit the book's homepage
- FREE chapter: Introduction
- FREE chapter: Planning your website and creating the content
- Reviews of Small Business Websites That Work
- Buy 'Small Business Websites That Work'
Labels: business, customer service, small business, website design, website promotion
This book was published in 2002 to provide an easy reference for marketers looking for advice, resources and relevant data as they embark on their online marketing activities. The book is aimed at marketers with offline experience, who are looking to get to grips with campaign planning, market research, design and content, advertising, measurement, and law and ethics. The book is co-written by Alison Alsbury.
at Amazon.
