Wednesday, 28 November 2007

University of Death: A novel about the music industry

Book cover: University of DeathMy novel 'University of Death' satirises the music industry and predicts its potential meltdown. The book is named after the band at the centre of the action and takes a slice through the music industry: from the boardroom to the stage; from the studio to the record fair. It explores how fans relate to their favourite bands, how businesses use technology to manipulate consumers, and what would happen if the music industry disappeared overnight.

Although the novel includes fictionalised cameos from some well-known pop stars, the story focuses on those who are at the bottom of the industry and trying to claw their way up.

"Raising a number of surprisingly sophisticated issues, this book is enjoyably cynical about the seemingly cold-hearted and impenetrable nature of the record industry and peppered with a number of highly comical cameos from the cream of rock'n'roll, which ensures that it never feels like heavy going."
- Record Collector Magazine

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Monday, 28 January 2002

The Customer Service Pocketbook

Book cover: customer service pocketbook

Learn how to deliver great service in your organisation, how to empower your colleagues to do the same and why it's essential for you personally and the organisation as a whole. This book is part of a successful series published by Management Pocketbooks. It is written by Tony Newby and Sean McManus.

"A down-to-earth, practical guide. It removes a lot of the mystique and concentrates on the real issues."
- Mr Purdie, chief pensions manager, Scottish Widows

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Saturday, 28 April 2001

Small Business Websites That Work

Book cover: Small Business Websites That Work

This book teaches small business owners and marketing managers all they need to know to set a profitable strategy for the company's website and manage the technical team responsible. Here's what one review said:

"If you are a business looking to expand by using the Internet but are unsure how to make your website a success, Small Business Websites that Work is certainly the book for you... Straightforward and practical, this book provides clear, insightful advice for anyone left confused or disillusioned by the hype that has surrounded the Internet in recent years... This is, in fact, far more than a book about simply getting online. It is also about the ongoing process of developing and marketing your website to drive visitors to it and tackles everything from how to sell products or offer great customer service online, to less obvious issues, such as how to keep your website ethical and legal."
- Startups.co.uk

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